Entering “2016-2018 Visit Korea Year,” the Korean government is expecting a number of foreign tourists. Thanks to the amazing popularity of Hallyu, lots of tourists were attracted to Korea. In fact, foreign tourists are easily found near Myeong-dong or Dongdaemun station.

However, there is a question posed over and over: would they visit Korea again? Only 35 percent of foreign tourists answered “Yes” to this question while the result of Japan was over 80 percent. This shows that their visit to Korea had left unpleasant memories such as overcharging and unkindness.

As an effort to improve satisfaction of Korean tourism through both quantitative and qualitative growth, the Vist Korea Committee is running the “K-smile Campaign” with the help of 200 National Smile Teams. When finding the National Smile Team, tourists can ask for help, and Koreans can participate in the Ksmile campaign by simply making a promise to be kind to foreigners. To make the world come back to Korea, one small smile can change the path of the Korean tourism industry with K-smile Campaign.

Lee Mi-yeon
Dept. of International Economics and Law ʻ14

- Share your feedback on the issues to hufsargus@gmail.com.
- Feedback word count is 200 including the title.
- Remuneration will be given; please include your contact information in the e-mail.